We have worked on this brand logo for one of the leading tech startup named Alteration Innotech from Pune.
Alteration Innotech want to empower homeowners with more convenience, control, safety and connection. They deliver elegant, easy to use devices of the highest quality. They are one of the pioneers in India to launch a high-end locking system based on IoT home automation.
Our first priority with design was to establish a consistent brand identity. Our exploration led us to finding the best fonts, colors and bold imagery to use for brochure, by utilizing a minimalist approach to design, and the concept we came up with brand named Veltor which is a powerful brand name inspired by two highly kinetic and dynamic words – Velocity and Torque. It showcases the dynamic tech space at the same time connecting to the power of the product and innovation.