Social Media Specialist

Title: Social Media Specialist

Experience: 2 to 3 years work experience with Web agencies, Digital Marketing agencies, Social Media agencies, Advertising agencies only

Education Qualification: BA/MA in Journalism or Mass Communication

Job Responsibilities:

  • Manage social media pages on behalf of clients on various social networking sites including Facebook, Twitter, YouTube, Instagram, Pinterest, etc.
  • Develop overall social media strategy and social strategies to drive audience to increased awareness and usage, and develop innovative tactics that increase brand loyalty and content consumption.
  • Work towards building online audience for various social media campaigns
  • Develop new content as well as repurpose and distribute existing content via social channels.
  • Promote, engage and convert social media traffic to generate greater ROI for clients.
  • Responsible for managing organic & paid promotion for all the channels
  • Work with the development team to ensure social media tools are kept up-to- date.
  • Interact with online users on behalf of clients in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results
  • Track and provide analytics and reports on social media progress, trends, and competition; informing clients of the impact of efforts and status updates on our work.
  • Generating / Preparing Monthly Reports for clients as well as Preparing Quarterly & End-of- Project reviews.
  • Monitor trends in social media tools and applications & stay abreast with third party application tools.
  • Regularly provide insights gained from social media monitoring to internal team members.
  • Support team members regarding client needs and recommendations


  • In-depth knowledge and understanding of social media platforms
  • Sound knowledge of SEO principles.
  • Excellent technical skills as related to social media platforms and tools and ability to learn new tools quickly.
  • Knowledge of blogging ecosystem.
  • Excellent verbal & written communication skills
  • Ability to think ‘out of the box’ & perform in high pressure work environment.

Education & Experience

  • BA/MA in Journalism or Mass Communication
  • Sound knowledge of SEO principles.
  • Minimum experience of two years in the social media domain
  • Business understanding of social media platforms.
  • Knowledge of third party social media applications.
  • Agency experience preferred.

Mail your detailed CV with information mentioned below to

  • Current salary:
  • Expected salary:
  • Notice period:
  • Ready to relocate (yes/no)
  • Total work experience:
  • Relevant experience: