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Customer relationship management tools have been shown to help companies attain these objectives:
- Single source for customer information including customer contact details, touchpoints, order history etc.
- Streamlined sales and marketing processes resulting in higher sales productivity
- Added cross-selling and up-selling opportunities
- Improved customer service, loyalty, and retention
- Higher closure rates
- Better customer profiling and targeting
- Increased market share
- Higher overall profitability
Rivalogic provides four types of CRM solutions depending on the customer needs:
- Off-the-Shelf products viz. Microsoft CRM
- Hosted CRM solutions
- Bespoke Online CRM solutions according to enterprise needs
- Customization and integration of Microsoft CRM, Salesforce.com integration etc.
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